About Smart Staging

An unfurnished house is a shell. It has no personality with which potential buyers can connect or relate to. A vacant house is unappealing as it lacks that 'lived in' feeling that draws people into imagining the experiences their new home will offer them. A vacant house is just a house, a staged house is a home and the majority of people are making an emotional purchase when they buy a home.



Many people simply do not have the vision or imagination to 'see' the wow factor in a house when it is devoid of colour and form which staging provides. Once staged, people can begin to visualise their own furniture strategically placed in it and as soon as they can place their own furniture in the dwelling, the emotional attachment to owning the property is made. Put simply, a staged house can capture the buyer emotionally where an un-staged one is likely to be measured only on logical and practical points. Logic comes second to emotion when selling houses. The psychology of selling houses is very simple - you need to stimulate the buyers senses on as many levels as you can with pleasing aesthetics.